Born on a kibbutz in Haifa, Israel, Reuven is the somewhat older twin born to a Canadian Father and Swiss Mother. While his early childhood was spent playing in burnt out tanks and bomb shelters, Reuven started at an early age to desire much more. Spending his latter childhood in Montreal and Saint John, and now living in Toronto. Reuven quickly became the product of a craft genius mother and philosophical father. Creative by Nature – Passionate by Design, a (technologist, entrepreneur, artist) was born.
Reuven’s somewhat official career began at the age of 13 as a beta tester for many first generation online services such as AOL version 1 (1991) and ImagiNation (Sierra On-line) online gaming community. By his late teens Reuven had already established himself as preeminent internet programmer and graphic designer being written up in international trade magazines and working for various websites, interactive firms and advertising agencies in the United States, Canada and Great Britain. His walls were filled with only homemade artwork, an easel in place of a television, a cramped bed secondary to a monitor.
Twelve years and more than 600+ websites later, Reuven can be found working with his current start-up Enomaly, and maintains a presence in New York City, San Francisco and Toronto, with clients also in Los Angeles, New Orleans, London, Chicago, Shanghai, Zurich, and Tel Aviv.