Interesting stuff.
Supplemental information about our net sales is as follows:
| | Three Months Ended September 30, | | | Nine Months Ended September 30, | | ||||||||||
| | 2008 | | | 2007 | | | 2008 | | | 2007 | | ||||
| | (in millions) | | | (in millions) | | ||||||||||
Net Sales: | | | | | ||||||||||||
North America | | | | | ||||||||||||
Media | | $ | 1,245 | | | $ | 1,081 | | | $ | 3,599 | | | $ | 2,995 | |
Electronics and other general merchandise | | | 950 | | | | 631 | | | | 2,697 | | | | 1,801 | |
Other (1) | | | 107 | | | | 76 | | | | 301 | | | | 216 | |
| ||||||||||||||||
Total North America | | $ | 2,302 | | | $ | 1,788 | | | $ | 6,597 | | | $ | 5,012 | |
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International | | | | | ||||||||||||
Media | | $ | 1,249 | | | $ | 1,010 | | | $ | 3,845 | | | $ | 2,919 | |
Electronics and other general merchandise | | | 690 | | | | 448 | | | | 1,955 | | | | 1,195 | |
Other (1) | | | 23 | | | | 16 | | | | 66 | | | | 37 | |
| ||||||||||||||||
Total International | | $ | 1,962 | | | $ | 1,474 | | | $ | 5,866 | | | $ | 4,151 | |
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Consolidated | | | | | ||||||||||||
Media | | $ | 2,494 | | | $ | 2,091 | | | $ | 7,444 | | | $ | 5,914 | |
Electronics and other general merchandise | | | 1,640 | | | | 1,079 | | | | 4,652 | | | | 2,996 | |
Other (1) | | | 130 | | | | 92 | | | | 367 | | | | 253 | |
| ||||||||||||||||
Total consolidated | | $ | 4,264 | | | $ | 3,262 | | | $ | 12,463 | | | $ | 9,163 | |
| ||||||||||||||||
Year-over-year Percentage Growth: | | | | | ||||||||||||
North America | | | | | ||||||||||||
Media (2) | | | 15 | % | | | 38 | % | | | 20 | % | | | 28 | % |
Electronics and other general merchandise | | | 51 | | | | 54 | | | | 50 | | | | 57 | |
Other | | | 41 | | | | 22 | | | | 40 | | | | 18 | |
Total North America | | | 29 | | | | 42 | | | | 32 | | | | 37 | |
International | | | | | ||||||||||||
Media (2) | | | 24 | % | | | 33 | % | | | 32 | % | | | 30 | % |
Electronics and other general merchandise | | | 54 | | | | 54 | | | | 64 | | | | 47 | |
Other | | | 49 | | | | 410 | | | | 78 | | | | 216 | |
Total International | | | 33 | | | | 40 | | | | 41 | | | | 35 | |
Consolidated | | | | | ||||||||||||
Media (2) | | | 19 | % | | | 36 | % | | | 26 | % | | | 29 | % |
Electronics and other general merchandise | | | 52 | | | | 54 | | | | 55 | | | | 53 | |
Other | | | 42 | | | | 41 | | | | 45 | | | | 30 | |
Total consolidated | | | 31 | | | | 41 | | | | 36 | | | | 36 | |
Year-over-year Percentage Growth: | | | | | ||||||||||||
Excluding the effect of exchange rates | | | | | ||||||||||||
International | | | | | ||||||||||||
Media (2) | | | 18 | % | | | 27 | % | | | 22 | % | | | 25 | % |
Electronics and other general merchandise | | | 48 | | | | 45 | | | | 52 | | | | 38 | |
Other | | | 52 | | | | 379 | | | | 71 | | | | 194 | |
Total International | | | 28 | | | | 33 | | | | 31 | | | | 29 | |
Consolidated | | | | | ||||||||||||
Media (2) | | | 17 | % | | | 32 | % | | | 21 | % | | | 27 | % |
Electronics and other general merchandise | | | 49 | | | | 51 | | | | 51 | | | | 49 | |
Other | | | 43 | | | | 39 | | | | 44 | | | | 29 | |
Total consolidated | | | 28 | | | | 38 | | | | 31 | | | | 33 | |
Consolidated Net Sales Mix: | | | | | ||||||||||||
Media | | | 59 | % | | | 64 | % | | | 60 | % | | | 64 | % |
Electronics and other general merchandise | | | 38 | | | | 33 | | | | 37 | | | | 33 | |
Other | | | 3 | | | | 3 | | | | 3 | | | | 3 | |
| ||||||||||||||||
Total consolidated | | | 100 | % | | | 100 | % | | | 100 | % | | | 100 | % |
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(1) | Includes non-retail activities, such as Amazon Enterprise Solutions, our co-branded credit card agreements, and miscellaneous marketing and promotional activities. |
(2) | Year-over-year percentage growth rates include the effects of the release of Harry Potter and the Deathly Hallows. We sold 2.5 million copies during Q3 2007. |