Thursday, May 31, 2012

Tune into “The SMB recipe for success in the cloud” Google+ Hangout and be entered to win a Dell Vostro 3550 laptop!

A quick note to let everyone know I'll be hosting a Google+ Hangout with Dell on June 7th from noon to 1:00PM CDT.

The focus of the event will be on businesses moving into “the cloud.” But what does that really mean? As the cloud has become more ubiquitous, its meaning and value to small and medium businesses often seems more unclear. 

Join me, Dell and Trend Micro to clarify this topic of “the cloud” in a live Google+ Hnagout titled “The SMB Recipe for Success in the Cloud”. I'll be joined by fellow cloud experts Matthew Mikell and Bob Leck of Dell and TJ Alldridge of Trend Micro.
During this one-hour Google+ Hangout, these panelists will be sharing their wisdom and recommendations, helping small and medium businesses determine:

·       What the cloud is and its value to a business
·       The various cloud solutions and approaches available, and how to make the right choice
·       Common concerns about the cloud and how to overcome them
·       What to consider when choosing the right cloud partner.

Our panelists will answer viewer questions LIVE during the broadcast. Pose your questions to them in any of the following ways: a) post a comment on the +Dell page, b) tweet using the #DellHangout hashtag, or c) post a comment on the Dell YouTube page live comment sidebar. We encourage you to join us! All hangout registrants will automatically be entered to win a Dell™ Vostro™ 3550 laptop. Please see Official Rules below for details.

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Tuesday, May 1, 2012

The Rise of The Vertical Cloud

While some are happy to debate definitions of cloud computing, I prefer to focus on the characteristics that make successful companies, successful. Lately there seems to have been a shift from the anything for anyone cloud to the industry or vertically focused cloud. Adding to this is today's piece of news from Zynga who announced what they describe as "the beta release of,  a new service enabling third party developers to create and publish games on the Zynga Platform." Yes, that company that brought you farmville is now going to be a cloud service provider enabling a whole new crop of game companies, which I can only assume they will acquire when the time is right.

So why is this news important? It's another great example of a trend in the cloud computing sector of "Vertically focused" cloud products and services. In the early days, there was this mentality of just build it and they would come. Problem was that for most, they never really came. Instead you had a handful of very large players and everyone else fighting over the table scraps. What those who survived learned, is that in order to be successful it isn't about being the best funded or even the best performing, but instead it is about being the most focused on the needs of a particular customer vertical. Those who focus on a particular problem, be it for a particular enterprise sector, application or customer need will have a clear and distinct differentiation in a market dominated by me-too cloud services.

This trend certainly isn't unique to the cloud space, look at Facebook as an example. In an early market they were able to quickly gain a dominate position as a fairly generic social network. As the social market began maturing you started to see the most successful companies becoming more and more laser focused. A great example  is Instagram who according to Mashable now has more than 50 million users and is gaining about 5 million users per week, not to mention it was recently acquired by Facebook for 1 billion dollars. They succeed because of their ability to focus on a vertical. This trend seems to be gaining momentum recently with apps like SocialCam seeing astounding growth by focusing on the vertical niche opportunities over looked by their larger, better funded competition..  TechCrunch reported that SocialCam jumped from 12 million users last week to 20 million users today. Yes, 8 million new users in 1 week. Focus Focus Focus. Where's youtube?

So what does a consumer focused app and a gaming company have to do with Cloud computing? Everything, as our market matures we are beginning to see the same sort of vertical focus for  the most successful new bread of cloud companies entering the scene. No longer is it acceptable to want to be a clone of Amazon or who ever you consider to be the leader in a particular sector. Nor is it wise. Those who focus on the industry sectors neglected by the largest players will see the most success and will be selling themselves for an Instagram or two.
(1 instgram = $1 Billion USD)

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