Yesterday representatives of CCIF, CloudCamp, Cisco, IBM, Intel, Microsoft, and the IEEE-ISTO met while attending the Cloud Computing Expo in New York. Other companies were invited but were unable to attend, generally due to the short notice. The companies agreed on a shared goal to promote use and awareness of open and interoperable cloud computing. The group brainstormed several ideas including the possibility to build on the momentum created by CloudCamp. Another topic was the ability to enable participants, from individuals and companies, both large and small, to be able to contribute to and use the results of broad community collaboration. Additionally, the possibility of a trade association or marketing association for cloud computing was discussed but no specific actions were agreed. The final topic was the need to have broader participation from the community in this discussion.
I have been invited to give a speech tomorrow morning at the Cloud Computing Expo in New York. At this time, I will publicly ask for the support of the greater community in the creation of a completely new kind of cloud computing trade association. This organization will be focused on the marketing and advancement of cloud computing industry, a goal we all share. This organization must focus on bringing together all the various industry participants in a truly open and collaborative environment. The cloud community as well as companies big or small will have a voice. What I am asking for is not just another trade association but the opportunity to re-imagine how we, the cloud community can jointly co-operate to advance the over all market opportunity for cloud computing through a neutral yet formalized and legal organization.
My question to you the cloud community is how should this new kind of community centric trade association look? Your comments and suggestions will form the basis of my keynote. The eyes of the technology world are upon on us, let's not miss the opportunity to enable a change for the better.
Thank you for your continuing support.