Wednesday, July 22, 2009

Enomaly Helps Best Buy Leverage the Cloud to Connect with Customers

This is a guest post written by Lars Forsberg, a partner and co-founder at Enomaly. Lars manages our professional services group which focuses on cloud related services for our enterprise customers including Intel, Best Buy, and Orange / France Telecom among others. The post originally appears on the blog.
In late May, Gary Koelling and Steve Bendt came to Enomaly looking for our help to realize their latest brainchild, called "Connect". We'd previously worked with Best Buy to develop an internal social networking site called "Blueshirt Nation" and we were eager for an another opportunity to collaborate with them.

Inspired by Ben Herington's ConnectTweet, the concept was simple; Connect BlueShirts directly with customers via twitter. In less than two months, Enomaly developed a Python application on Google App Engine to syndicate tweets from Best Buy employees and rebroadcast them. Thereby allowing customers to ask questions via twitter (@twelpforce) and have the answer crowdsourced to a vast network of Best Buy employees who are participating in the service. Now the answer to "looking for a Helmet Cam I can use for snowboarding and road trips" is only a tweet away.

The application, which has since come to be named Twelpforce, is a prime example of innovators like Best Buy leveraging cloud computing to enhance their business. The response to the service since it was launch on Sunday has been very positive and it's exciting to be an intregral part in bringing this project to life. We're interested in hearing your feedback on the service, so please feel free to leave a comment!

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