As some of you know the team at Enomaly has been busy working on the development of Best Buy's giftag.com for almost a year. Well it finally launched last week at Demo08 and is getting some great press.
Here are some links
http://www.readwriteweb.com/archives/giftag_social_wishlists_using_open_standards.php
http://news.cnet.com/8301-17939_109-10036284-2.html
http://lifehacker.com/5049957/giftag-simplifies-wishlists
http://www.demo.com/demonstrators/demo2008fall/147317.html